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Technology is evolving faster than at any point in history. Artificial intelligence, digital platforms, and advanced software systems are reshaping entire industries from finance and healthcare to media, logistics, and education. At Big Room Tech, our role is to help early-stage and growth-stage technology companies navigate this change with confidence, clarity, and commercial focus.

Over the past few years, decentralised finance (DeFi) has moved from a niche experiment on the fringes of crypto to a serious area of innovation for the wider financial system. Despite market cycles and headlines, the underlying technology is quietly maturing and it’s increasingly clear that DeFi (or, more broadly, on-chain finance) is on a path toward mainstream adoption in traditional finance (TradFi).

In 2025, software companies aren’t just competing on features or pricing they’re competing on clarity, trust, and adaptability. AI is changing how products are built and used. Markets shift faster than most roadmaps. Entire categories appear, evolve, and get renamed in the space of a year.

Artificial intelligence is no longer a fringe experiment or a future trend. It’s a present-day competitive advantage. From automation and decision support to personalised customer experiences and product innovation, AI is quietly reshaping how companies operate, grow, and compete. The critical question for leadership teams is no longer “Should we use AI?” but “How do we use it strategically?”

Over the last two years, development and technology teams have changed more than in the previous decade. AI coding assistants, generative tools, and automation platforms have moved from curiosities to everyday infrastructure. It’s now normal for developers to ship code with the help of AI pair programmers, auto-generated tests, and AI-accelerated documentation.

Over the last few years, artificial intelligence has gone from niche curiosity to global headline. Capital has flooded into the space. Corporate strategies, board decks, and startup pitches have all wrapped themselves around AI as the growth story.